The process is built in
Purpose-built workflows move the work forward without prompt engineering.
Mirel exists to
take away the
pain of strategy.
Because strategy is not what is hard. The conditions for strategy are hard. No time. No clarity. No headspace. No backup. Just pressure wrapped in a deck deadline.
Mirel fixes that.See Mirel work30 minutes. Bring a real brief, pitch or strategic problem.Mirel in practice
This is what I look like when I am working.
Mirel is a functioning strategy platform with structured workflows, persistent client knowledge and output built to be challenged by people who know what they are doing.
How Mirel worksAudience profile / Strategic outputNike (Demo)
What Mirel is
A strategic system.
Not an AI wrapper.
The context stays
Client Brains keep relevant knowledge available across assignments.
The judgement stays human
Mirel gets the groundwork to 85%. People decide what happens with the important 15%.
The people behind the system
Built by strategists whose work has run for Burger King, John Frieda, essence, Catrice and R+V.
Founder experience. These brands are not presented as Mirel customers.A few allowed us to say this much
Agencies are unusually generous with opinions.
Less so with operating advantages.
01“Mirel is the senior planner I wish I had when I was a junior.”
Strategy Director, independent agency, Hamburg, Germany
02“Mirel supported us on the strategy for a pitch. We won the business.”
Creative Director, B2B agency, Germany
03“With Mirel we have a strategist on all our accounts. No matter how big or small they are.”
Founder and CEO of a 30 people agency, Berlin, Germany
04“This has changed how we pitch immediately.”
Creative Director, independent agency, Berlin, Germany
05“Let me be frank: this beats the shit out of what I've seen out internal strategy agent do. Mostly because our internal strategy agent is dogshit, built by people who have never done strategy.”
Strategy Director, Los Angeles, United States
Names withheld.
Their competitors do not require the additional information.
Agencies using Mirel are not especially interested in telling their competitors which tools are changing how they work.
Sensible.
Who are you?
The pressure looks different depending on where you sit.
I’m a strategist
You are the one they come to when the brief makes no sense. That is a compliment and a trap.
For strategistsI’m an account person
Clients want clarity now. The strategy team is already somewhere else.
For accountI’m an agency lead
More pitches. The same people. Strategic quality still has to hold.
For agency leadsI’m a creative
Give me something worth reacting to before the first ideas are already late.
For creativesWhat Mirel can help with
The work that normally eats your week.
Brief interrogation
Find the gaps, assumptions and questions hiding inside the brief.
Audience profiling
Move from demographics to the motivations and tensions behind behaviour, then interrogate the thinking with Synthetic Focus Groups.
Brand positioning
Turn scattered brand knowledge into a differentiated strategic position.
Campaign strategy
Define who matters, what needs to change and how communication can do it.
Creative briefs
Turn strategic direction into a brief creatives can actually work from.
Fire-drill questions
Bring urgent questions into the client context Mirel already knows.
See Mirel work
You have read enough about Mirel. See it work.
Bring a brief, a pitch or a strategic problem.
See Mirel work30 minutes. No deck. No script.