Mirel exists to take away the pain of strategy.
Because strategy isn’t what’s hard. The conditions for strategy are hard. No time. No clarity. No headspace. No backup. Just pressure wrapped in a deck deadline.
Mirel fixes that — instantly.
Who are you? (Pick your pain)
I’m a strategist
“Please, for the love of god, free my brain.”
I’m an account person
“Clients want clarity in an hour.”
I’m an agency lead
“More pitches. Same people. No burnout.”
I’m a creative (yes, you too!)
“Give me insights, not homework.”
What Mirel Delivers
(aka: the stuff that normally eats your week)
Brief interrogation
Turn a brief from hell into a brief that works - Mirel distills the gist, spots the gaps, and tells you exactly what to ask your client.
Audience insights
Turn a vague ‘target audience’ into deep understanding - Mirel maps your audience, reveals the truths behind their behavior, and lets you start a conversation with them on the spot.
Brand positioning
Turn scattered brand thoughts into a sharp, ownable position - Mirel cuts through the noise, defines your territory, and gives you the angle that actually differentiates.
Comms + channel strategy
Turn a handful of ideas into a clear path to impact - Mirel shows who to target, what to say, and where it will actually work, so every message hits where it should.
Creative briefs
Turn loose notes into a brief creatives love - Mirel sharpens the ask, locks the insight, and gives you a springboard that sparks great ideas, not confusion.
Fire-drill strategy questions
Turn panic pings into instant answers - Mirel handles the ‘quick strategic questions’ from your clients that are neither quick nor really strategic and gives you the response you’d have written if you had the time.
All done with real strategic process, not vibes. Built by strategists not by tech bros. Trained on frameworks, marketing laws, and real-world data. Zero people-pleasing. Just clarity.
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Mirel Strategy OS
Contact Us
Osterstraße 24
20259 Hamburg
Phone: +49 173 7517678
Email: hello@usemirel.com
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